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Read more about the article The Psychology of Oversharing: How Social Media Habits Create Real-World Security Risks
Cyber Security / Physical Security / Psychology

The Psychology of Oversharing: How Social Media Habits Create Real-World Security Risks

That little dopamine hit you get from a new like or a comment is a powerful thing. It’s a digital pat on the back, a sign of connection in a…

0 Comments
December 4, 2025
Read more about the article Deepfake Crisis Management: A Leader’s Blueprint for a Post-Truth World
Artificial Intelligence / Psychology / Security Insights

Deepfake Crisis Management: A Leader’s Blueprint for a Post-Truth World

Imagine the alert. A video of your CEO is rocketing across social media, announcing a catastrophic product recall that never happened. The stock is plummeting. Your phone is vibrating off…

0 Comments
November 25, 2025
Read more about the article Smart Toy Security: Protecting Your Kids from the Hidden Risks of Connected Playthings
Cyber Security / Physical Security / Psychology

Smart Toy Security: Protecting Your Kids from the Hidden Risks of Connected Playthings

A recent study from a leading consumer rights group was alarming. It found that seven out of ten popular smart toys had significant security vulnerabilities. This isn't just a technical…

0 Comments
November 23, 2025
Read more about the article Contractor Fraud Prevention: How to Spot and Avoid Home Improvement Scams
Physical Security / Psychology

Contractor Fraud Prevention: How to Spot and Avoid Home Improvement Scams

Your home is more than an asset: it's your sanctuary, the center of your family's life, and a place you should feel completely safe. Yet, every year, thousands of homeowners…

0 Comments
November 14, 2025
Read more about the article Public Event Security: A Situational Awareness Guide for Attendees
Physical Security / Psychology

Public Event Security: A Situational Awareness Guide for Attendees

Did you know that over 80% of people at large events don't mentally note the location of more than one emergency exit? That's a staggering number. And it points to…

0 Comments
November 8, 2025
Read more about the article Verbal De-escalation Techniques: Empowering Your Customer-Facing Teams
Physical Security / Psychology

Verbal De-escalation Techniques: Empowering Your Customer-Facing Teams

Is your team truly prepared for the human element of your business? Nearly half of all retail employees have experienced or witnessed workplace violence initiated by a customer. That’s a…

0 Comments
November 5, 2025
Read more about the article Family Cyber Safety Plan: A Step-by-Step Guide to Setting Digital Ground Rules with Your Kids
Cyber Security / Psychology

Family Cyber Safety Plan: A Step-by-Step Guide to Setting Digital Ground Rules with Your Kids

Does the battle over screen time feel like a daily fixture in your home? You’re not alone. Many parents feel caught between wanting to protect their children and fighting constant…

1 Comment
October 30, 2025
Read more about the article The Ethics of AI in Predictive Security: Balancing Proactive Defense with the Dangers of Algorithmic Bias
Artificial Intelligence / Psychology / Security Insights

The Ethics of AI in Predictive Security: Balancing Proactive Defense with the Dangers of Algorithmic Bias

Artificial intelligence promises a new frontier in security: the ability to predict and neutralize threats before they materialize. For any leader, this is an incredibly compelling proposition. But what if…

0 Comments
October 25, 2025
Read more about the article The Security of Aging in Place: A Guide to Smart Home Tech and Physical Safety for Seniors
Physical Security / Psychology / Tech Innovations in Security

The Security of Aging in Place: A Guide to Smart Home Tech and Physical Safety for Seniors

Nearly 90% of people over age 65 want to stay in their own home for as long as possible. It’s a powerful, deeply human desire for independence, comfort, and familiarity.…

0 Comments
October 23, 2025
Read more about the article Vacation Rental Security: A Traveler’s Checklist for Spotting Hidden Cameras and Securing Your Airbnb
Physical Security / Psychology

Vacation Rental Security: A Traveler’s Checklist for Spotting Hidden Cameras and Securing Your Airbnb

You've just walked into your vacation rental. Before you drop your bags and relax, pause for a moment. Does everything feel right? In an age where miniaturized cameras are cheap…

0 Comments
October 16, 2025
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About The Author

Picture of Dusten Trounce

Dusten Trounce

Dusten Trounce, Co-Founder of Grab The Axe and a strategic force at Waystone Media Development, combines expertise in customer success, physical security, and risk management. With over 5 years in tech, including impactful roles at AtoB and DoorDash, and co-authoring a book on AI's business impact, Dusten's multifaceted career is underpinned by his law enforcement background and a keen focus on driving growth and customer satisfaction.

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